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The Pharma Companies have never been shy of calling themselves part of the Ethical Industry. One is not sure how they hijacked the adjective ‘ethical’. Possibly from Hippocrates’ Oath which doctors are supposed to follow zealously. The Oath anyway remains on paper for many medical professionals…. and the pharmaceutical industry’s tryst with ethics has for the past few decades, been restricted to adding words like ethical selling, ethical industry etc in their print ads, brochures/leaflets/detailing kits.

It is therefore very courageous of Mr Annaswamy Vaidheesh Vice-president, South Asia & managing director of GSK Pharmaceuticals India to confront this fact and set in motion a code of conduct covering their Sales team and for doctors.  We only hope this is not a mere flash in the pan and the GSK Board allows Mr Vaidheesh to be the beacon of warning/hope that this Industry desperately needs.

GSK tries to change

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